The first Observatory on the NewGen

Dive in the NewGen Universe: ObservatoryZed collects data on the digital natives' behaviors and social trends, and turns them into reports. Do you want to know the new generations closely?


The beauty industry and the impact of social media

From Boomer to Zoomer: is the Metaverse a new scenario for brands?

AI Genereted Content: from social filters to graphic design tools

eSports as a channel for Gen Z: an opportunity for brands?

Gen Z & the Travel Industry

Italian radio stations and Generation Z

Open Learning & Generation Z

Generation Z and the Ukrainian War

Generation Z & Fashion System

Analyzed data


social media content


hashtag and keywords


content interactions


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