About us

ObservatoryZed was created to analyze and spread data, information and insights on NewGen with all the realities that want to reach them: it's the eye on the new generations.

We observe the new generations

We explore new generations universe: through our proprietary analysis systems, we analyze video content and evolving NewGen languages, extrapolating and comparing the most relevant insights.

We share all the research

We monitor and identify the most trending topics and conversations among the new generations. We convert insights into reports, an essential tool to optimize marketing strategies and reach digital natives.

Board of directors

Marco Dodaro

Founder & President

Alessandro La Rosa

Founder & Vice President


Founder & Treasurer

Federico Tudisco

Founder & Councillor